The Oasis Decaf

02 — Challenge

Decaf coffee lives in a shadow of apology. The brand had to own it without being cute about it — confident, indulgent, unmistakably tropical.

03 — Approach

I built the system around a script logotype nested inside a sun-and-wave badge, paired with a warm terracotta, seafoam, and blush palette. Palms, waves, and stucco textures carry a soft-modernist coastal feeling across every touchpoint — from cups and coffee bags to storefront signage and printed menus.

04 — Outcome

A full brand rollout: primary and secondary marks, packaging suite, in-store environmental design, printed and digital menus, and social art direction — all tuned to a single mood: slow afternoons, warm shadows, no caffeine required.